Isabel Castro Insuasty
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SEO Consultant for Radio Nacional de Colombia
Isabel Castro Insuasty conducted a comprehensive Digital Marketing consultancy for one of the most important projects of Radio Nacional de Colombia (RTVC): the development of the new news website covering current affairs, regional stories from Colombia, culture, and politics, as well as content migration for the platform https://www.radionacional.co.
The website was developed in Drupal, for which a technical SEO diagnosis was carried out, along with crawling using Screaming Frog to generate reports and request necessary adjustments to be implemented by the technology team.
She collaborated closely with UX experts and DevOps developers, working with HTML and other programming languages.
She conducted keyword research to build the semantic architecture of the news and government-related content website.
Additionally, she performed keyword research and provided SEO recommendations for the development of landing pages for new content projects.
She monitored news articles, current affairs, politics, and culture content published daily, using tools such as Google Search Console (GSC), Ahrefs, Semrush, Adobe Analytics, and others.
She also carried out ON-PAGE SEO optimization for the website’s content.
Suggestions for content optimization for Social Media, including Instagram, YouTube, and Podcasts, for the content created by journalists from nearly 30 studios nationwide.
Training sessions on SEO and recommendations for content creation, articles, and social media for journalists from the radio studios in different cities across Colombia.
Responsible for the national Digital Campaigns budget and large budgets for annual flagship radio events.
The website's traffic saw significant growth in ranking and readability levels.
SEO Consultant for Radiónica
Isabel Castro Insuasty, as an SEO and comprehensive digital marketing consultant for Radiónica, conducted an in-depth analysis using Screaming Frog to generate reports and request technical SEO adjustments for the website https://radionica.rocks.
She optimized the current site to enhance visibility and increase web traffic among its target audience young users interested in cultural topics such as music, cinema, graffiti, youth social movements, theater, graphic arts, and more.
In coordination with the journalism team, she improved articles through ON-PAGE SEO optimization and enhanced social media post performance.
She provided SEO optimization recommendations for Radiónica's podcasts and new publications on Radiónica, Radiónica 2, and Radiónica 3.
She monitored journalistic, current affairs, cultural, and artistic content on the website using GSC, Ahrefs, Semrush, Adobe Analytics, and the CMS.
She was responsible for the brand's national advertising budget for the website and social media. Additionally, she managed the budget and SEM campaigns for Radiónica and the Radiónica concert.
Digital Marketing Director of Toy Cantando
Digital marketing plan and SEO positioning strategies for the children's brand TOY CANTANDO. B2B work within the industry to establish partnerships that strengthen the strategy.
Coordination of website development and, most importantly, the in-house team for the creation of audiovisual content, animation, and illustration for Toy Cantando's YouTube channel, as well as content for social media platforms such as Instagram, Facebook, and YouTube.
Digital Marketing Director of Tower Records Colombia.
Senior Project Manager for the development of the new website and 360 digital marketing strategy for Tower Records, Entertainment Store, and Prodiscos.
Coordinated multiple new developments using AGILE and PMO methodologies, including the website, Reaper music software, product inventory intranet, CRM, email marketing, and system integrations.
Managed the in-house team responsible for content creation and uploading for the website and social media platforms, including Facebook, Twitter, community managers, photographers, graphic designers, and video technicians.
Led SEO optimization for the e-commerce and retail website, coordinating with 30 stores nationwide, overseeing billing and product delivery logistics for books, video games, movies, music CDs, accessories, and musical instruments.
Managed the national advertising budget for programmatic campaigns, Google Ads, social media, as well as campaigns with price comparison websites and product promotion platforms.
B2B strategy and business meetings with product suppliers such as EDITORIAL PLANETA, RANDOM HOUSE, CINECOLOR, LIONSGATE, PARAMOUNT PICTURES, DISNEY PICTURES, NINTENDO, XBOX, SONY MUSIC, UNIVERSAL MUSIC, EMI MUSIC, WARNER MUSIC, CODISCOS, DISCOS FUENTES, among other multinational brands.
Worked closely with their marketing teams to define product promotion strategies, upcoming releases, new arrivals, and featured artists.
Organized autograph signings, business breakfasts, album launches, and digital campaigns with high-profile artists such as Iron Maiden, Jonas Brothers, Adele, Mariah Carey, Michael Jackson, Andrés Cepeda, Juanes, Zoé, Silvestre Dangón, Fonseca, Shakira, Red Hot Chili Peppers, the Bogotá Philharmonic Orchestra, Bomba Estéreo, Monsieur Periné, Systema Solar, Doctor Krápula, among others.
Executed social media campaigns with fan clubs to activate new products, such as the Michael Jackson Luxury Box, for which a nationwide best costume contest was organized.